Traditional geofencing is static — you draw a fence and forget it. Proximi zones activate, reposition, and expire autonomously based on where your audience actually is, minute by minute.
01
AI maps your audience patterns
Proximi's engine analyzes every school, activity center, sports field, transit station, and competitor in your service area. Each location is scored by audience density, dwell time, and time-of-day patterns.
Every 60 seconds, the scheduler evaluates what zones should be active. School zones activate at 2:30 PM pickup. Dance studios at 4:15 PM. Competitor offices during business hours. No human intervention needed.
7:15 AM → School drop-off zones activate
8:00 AM → Competitor conquest zones go live
2:30 PM → All school pickup zones fire
4:15 PM → Dance studios + gymnastics activate
5:00 PM → Sports fields + transit stations
9:00 PM → All zones expire for the night
7:15 AM
Sharon Elementary activates
School drop-off · 200m radius
8:00 AM
Competitor offices go live
3 conquest zones · 200m radius
2:30 PM
All school pickups fire
14 schools · peak parent density
4:15 PM
Activity centers activate
Dance, gymnastics, KidStrong
5:00 PM
Sports + transit zones
Soccer fields, train station
9:00 PM
All zones expire
Zero wasted ad spend overnight
03
Ads reach phones inside each zone
When a zone is active, any phone that opens an app inside the radius gets served your ad through premium DSP networks. Weather apps, news apps, games, browsers — over 700,000 apps in the programmatic exchange.
No app install required. No opt-in from the user. Your ad simply appears because their phone is inside your zone at the right moment.
04
Real-time analytics per zone
Every impression, click, and conversion is attributed back to the specific zone that generated it. You know exactly which school pickup or dance studio parking lot drives the most patients — and adjust accordingly.
Over time, Proximi builds a performance database that gets smarter with every campaign. Zone scores calibrate based on real data, not estimates.
Proximi vs. traditional geofencing
What makes this different
Capability
Static geofencing
Proximi
Zone placement
Manual — draw and forget
AI-scored by audience density
Activation timing
Always on (24/7 waste)
Time-of-day scheduling
Zone movement
Fixed — never moves
Auto-repositions by pattern
Expiration
Manual deactivation
Auto-expires when window ends
Analytics depth
Campaign-level totals
Per-zone, per-hour attribution
Zones managed
1–3 per client
39+ with autonomous scheduling
Competitor conquest
Basic radius
Time-aware, intensity-stacked
Setup required
Manual research + configuration
AI auto-generates zone strategy
Ready to see it in action?
We'll build a custom zone strategy for your business and show you exactly which locations, times, and patterns drive the most value in your area.