Built for businesses that serve families

Proximi knows where parents are, when they're there, and how long they're on their phones. We put your ad in front of them at exactly that moment.

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39 zones available
Pediatric dentistry
Target PPO-insured parents at the moments they're most receptive — waiting at school pickup, sitting in dance studio parking lots, watching soccer from the sidelines. Your ad appears on their phone right when they're thinking about their kids.
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Competitor conquest: Your ad on every phone inside your competitor's waiting room during their business hours.
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School pickup zones: 14 elementary schools activate at 2:30 PM when parents sit in pickup lines for 15-20 minutes.
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Activity center dwell: Parents wait 45-60 minutes at dance, gymnastics, and martial arts — longest phone time of the day.
14 schools 10 activity centers 7 sports fields 7 competitors 1 transit station
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Middle school focus
Orthodontics
Kids ages 10-14 are the sweet spot for orthodontic treatment. Target parents at middle schools, sports fields where preteens play, and competitor orthodontist offices.
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Middle school pickups: Target parents of kids aging into braces — the decision window is narrow and competitive.
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Sports sidelines: Weekend tournaments where parents sit for hours — extended exposure to your message.
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Academic corridors
Tutoring and education
Reach parents during school pickup when academic performance is top of mind. Target high-income neighborhoods where families invest in supplementary education.
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Post-school window: Ads serve from 2:30-4:00 PM when parents are thinking about homework, grades, and academic support.
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Competitor Kumon/Mathnasium: Target phones in competitor tutoring center parking lots during session hours.
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Neighborhood level
Real estate
Serve listing ads to residents in target neighborhoods. Young families at school pickups are often in the market for a larger home. Commuter station zones reach professionals considering relocation.
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School district targeting: Parents at top-rated schools are high-intent buyers and sellers in those neighborhoods.
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Commuter outreach: Morning platform ads reach professionals considering a move closer to the office — or further out for more space.
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Dinner decision window
Family restaurants
Catch parents at the "what's for dinner" decision point — leaving sports practice at 6 PM, picking up from dance at 7 PM. Your restaurant ad appears right when they're tired and hungry.
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Post-practice push: Zones at sports fields activate at 6:30-7:30 PM — right when practice ends and nobody wants to cook.
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Competitor proximity: Your ad on phones in the competitor restaurant's parking lot during peak dinner hours.
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Cross-promotion
Kids activities and camps
A gymnastics studio can target parents at dance schools. A summer camp can reach parents at every school pickup in the district during April-May registration season.
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Cross-activity targeting: Your martial arts school targets parents waiting at ballet — active families often do multiple activities.
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Seasonal registration: Ramp up school zone coverage during enrollment windows to fill summer/fall classes.

We build custom zone strategies

If your customers are parents with kids, we can map the zone intelligence for your area. Tell us your business type and service area — we'll build the strategy.

Let's talk